TASCHEN Madrid, or the perfect way to turn books into a destination

There are places you don't just enter to look. You enter to remember who you were when you truly admired something. TASCHEN Madrid makes me feel exactly that. It's not an isolated visit or a simple stop in Barquillo. It's another station in a long relationship with a publishing project that has accompanied me for years, even long before The Collector existed as a name, a space, or a concept.

I have visited different TASCHEN universes in cities like Los Angeles, Paris, New York, and Berlin, always drawn by the same blend: books that are not just books, but objects; photography transformed into an archive; artists and authors who are part of my own visual education. Over time, that admiration also turned into a professional relationship. First through Mediaadvanced, then through The Collector, buying editions, working with them, bringing their titles to my space and to people who also understood that certain books are not bought just to be read, but to live with them.

"An editorial project that also knows how to build atmosphere"

Perhaps that's what has always interested me most about TASCHEN: not just its catalog, but its way of presenting visual culture as something accessible and, at the same time, deeply desirable. The publishing house was founded in 1980 by Benedikt Taschen and over time became an international benchmark, capable of navigating between affordable publications and highly ambitious collector's editions, such as Helmut Newton's legendary SUMO.

My relationship with them was, for years, quite natural. I remember contacting the Spanish team, and they invited me to their showroom in Madrid, which was then a more private space, intended more for distributors and buyers. There, I began working with books by Peter Lindbergh, Annie Leibovitz, Helmut Newton, Ellen von Unwerth, Mert Alas, and Marcus Piggott, among other names that have been constant references in my perspective. I sold several important pieces, ordered mock-ups for events, and started incorporating some titles into my own collection. Later, with The Collector pilot in Gijón, that relationship became more stable and clearer: them as a major publishing house; me as someone who didn't just want to sell books, but to create a small ritual around them. Furthermore, that connection doesn't just belong to the past. It remains present today at The Collector, where TASCHEN titles coexist, from more accessible editions to collector's items and Art Editions that continue to be part of our universe.

The current store in Madrid maintains that spirit very well. On Barquillo, there's something between a gallery, a bookstore, and a visual cabinet, with a contemporary intervention that doesn't erase the memory of the place. And perhaps that's why it continues to be so attractive to me: because it preserves that ability to display books not just as content, but as a presence.

"To look again"

Perhaps that's why I still go into TASCHEN Madrid every time I'm in the city. Sometimes I don't need to buy anything. It's enough for me to look, smell the paper, discover something new, confirm that certain worlds are still there. Some projects don't just inspire you: they accompany you. And when that happens, a shop stops being just a shop. It becomes a way to return, and also to continue.