Helmut Newton in A Coruña, when photography enters with heels and authority

Returning to the Marta Ortega Pérez Foundation after the Peter Lindbergh exhibition already felt like a ritual. But this time, the day was charged with a different energy. Before arriving at the exhibition, we had revisited the Inditex universe in Arteixo. It was my third time at Zara, after those first visits in 2013 and 2014, and leaving there, eleven years later, was with the feeling of having witnessed a gigantic evolution in judgment, structure, and ambition.

With that adrenaline still flowing, arriving at the Helmut Newton – Fact & Fiction exhibition was the perfect way to conclude the day. The exhibition, organized by the MOP Foundation in collaboration with the Helmut Newton Foundation, was conceived precisely as a journey through the life and work of one of the most influential photographers of the 20th century.

Entering that space once again produced the same effect on me as the first time: a mixture of awe, respect, and visual excitement.

"Women, power, and fiction"

I have been familiar with Helmut Newton's work for many years, ever since I began obsessively researching fashion photography. He was one of the first names that emerged and, above all, one of the first that truly disoriented me. There was something in his images that was unlike anything else: a radical elegance, an evident sexual tension, a way of looking at women that never sought to be comfortable. Newton turned fashion into theater, into confrontation, into a symbol of power. His work continues to be uncomfortable for some, and perhaps precisely for that reason it remains so vibrant. The Helmut Newton Foundation itself describes him as a bold, provocative, and decisive creator in the history of contemporary imagery.

In A Coruña, all of this was very well supported. The exhibition also brought back memories of my visit to Berlin thirteen years earlier, to the Helmut Newton Foundation, where the photographer's universe was displayed with an almost intimate density. I especially remember the feeling of entering not just a body of work, but an atmosphere, almost a way of life. At the MOP, there wasn't that meticulous recreation of the personal, but there were entire walls, posters, images, and visual arrangements that took me directly back to that first Berlin impact.

The venue itself also impressed me again. The foundation's center, built in old silos and a rehabilitated industrial warehouse in the port of A Coruña, has something both powerful and serene about it. This rugged architecture, open to the sea, makes photography enter with an almost physical presence. And on this second visit, I even noticed improvements in areas like the cafeteria, small touches that reinforce the idea that behind everything there is a very clear vision and a team that understands that the experience is also designed.

"An intensity that lingers"

And when that really happens, you don't forget it.