{"product_id":"virgil-abloh-nike","title":"Virgil Abloh. Nike","description":"\u003cdiv class=\"col-xs-12 col-lg-8 producto-foto\"\u003e\n\u003csection class=\"page-content\" id=\"content\"\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-lg-4 producto-texto\"\u003e\n\u003cdiv class=\"product-information\"\u003e\n\u003cdiv id=\"product-description-short-496\" itemprop=\"description\"\u003e\n\u003cp\u003eHardcover, Swiss bound, 25.5 x 29.7 cm, 2.33 kg, 352 pages\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNike and Virgil Abloh have propelled sneaker culture\u003c\/strong\u003e forward with their collaborative project, \u003cem\u003eThe Ten\u003c\/em\u003e, which analyzes, dissects, and reimagines \u003cstrong\u003e10 iconic sneakers\u003c\/strong\u003e, including the \u003cstrong\u003eAir Jordan 1 \u003c\/strong\u003eand \u003cstrong\u003eAir Presto\u003c\/strong\u003e. \u003cstrong\u003eDelve into Abloh’s creative engineering and research\u003c\/strong\u003e: each shoe is a piece of industrial design, a readymade sculpture, and a wearable garment, all at once.\u003cbr\u003e\u003cbr\u003eIn 2016, sportswear manufacturer \u003cstrong\u003eNike\u003c\/strong\u003e and fashion designer \u003cstrong\u003eVirgil Abloh joined forces to create a collection of sneakers\u003c\/strong\u003e that paid tribute to 10 of the Oregon-based company’s most iconic models. With their project \u003cem\u003eThe Ten\u003c\/em\u003e, which reinvented icons such as the \u003cstrong\u003eAir Jordan 1, Air Max 90, Air Force 1\u003c\/strong\u003e, and \u003cstrong\u003eAir Presto\u003c\/strong\u003e, among others, they revitalized sneaker culture.\u003cbr\u003e\u003cbr\u003eVirgil Abloh’s designs showcase \u003cstrong\u003ethe creativity of engineering\u003c\/strong\u003e and exude cultural prestige. Abloh recaptured the essence of the original designs through the use of typography, ironic labels, collages, and sculptural techniques, and played with language and sculptural elements to construct new meanings. Drawing inspiration from Dadaist attitudes, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an \u003cstrong\u003eartistic assemblage \u003c\/strong\u003eto transform it into a \u003cstrong\u003epiece of industrial design, a readymade sculpture, and a wearable garment, all at once.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eICONS\u003c\/em\u003e traces Abloh’s creative and research process through documentation of \u003cstrong\u003eprototypes\u003c\/strong\u003e, Abloh’s \u003cstrong\u003eoriginal text messages \u003c\/strong\u003eto Nike designers, and \u003cstrong\u003eexclusive material from Nike’s archives\u003c\/strong\u003e. We find the Nike logo cut from Air Jordans and reused with tape or thread, Abloh’s typical text fragments in quotation marks on the Air Force 1 and chopped-up All Stars. We get a glimpse into the \u003cstrong\u003ebehind-the-scenes work\u003c\/strong\u003e and witness Abloh’s artisanal approach, which gave each model in the \u003cstrong\u003eOff-WhiteTM c\/o Nike collection\u003c\/strong\u003e a unique touch. His deconstructive vocabulary is reflected in the \u003cstrong\u003eSwiss binding, which shows the open spine\u003c\/strong\u003e and reveals the book’s production.\u003cbr\u003e\u003cbr\u003eThe book documents Abloh’s cooperative approach to work and reaffirms the power of print. For its design, Nike and Abloh partnered with the acclaimed \u003cstrong\u003eLondon-based studio Zak Group\u003c\/strong\u003e. Together they conceived a two-part compendium, a catalog, and a conceptual toolbox. The first part of the book showcases the \u003cstrong\u003evisual culture of sneakers\u003c\/strong\u003e, while the second offers a glossary introducing the \u003cstrong\u003ekey people, places, objects, ideas, materials, and scenes that made the project possible\u003c\/strong\u003e. Texts by Nike’s \u003cstrong\u003eNicholas Schonberger\u003c\/strong\u003e, writer \u003cstrong\u003eTroy Patterson\u003c\/strong\u003e, curator and art historian \u003cstrong\u003eGlenn Adamson\u003c\/strong\u003e, and \u003cstrong\u003eVirgil Abloh\u003c\/strong\u003e himself frame this collaborative work within the history of fashion and design. The foreword by \u003cstrong\u003eHiroshi Fujiwara\u003c\/strong\u003e situates the project within the endless history of Nike collaborations.\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":52525955023175,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/1250\/2599\/files\/753-large_default.jpg?v=1760377496","url":"https:\/\/thecollector.es\/en\/products\/virgil-abloh-nike","provider":"THE COLLECTOR","version":"1.0","type":"link"}